I am going to give you 3 actionable takeaways that will help you detect the bullshit out there and focus on what really matters: Sustainable progress.

But first, let’s review some of the overtly stupid fads that are popular nowadays. 

You know the ones I’m referring to.

“Drink this tea to quickly lose inches around your waist.”

“Try my 7 minute tummy torching ab workout and finally burn that stubborn belly fat.”

“Take this Xtreme weight gainer and build 20 pounds of lean muscle in 20 days.”

I am paraphrasing of course, but honestly this is almost verbatim what many products are claiming to do.

It’s absolute shit.

Now that we’ve gone over what this stuff looks like, let’s create a plan of action to detect it and move past it. 

First, I want you to understand why some people fall for this stuff and who it’s targeting.

I believe that people are either going forward in fitness or going backwards.

No, i am not basing this off of weightloss measures, progress photos, or physical results.

It’s about mindset and sustainability.

Those that are fulfilled with their fitness, striving for self-growth, and taking a life long approach to it all are moving forward.

Those who are getting fit out of fear and are miserable with their methods are going backwards (for now.)

I have so much empathy for anyone in that last spot. I get it. It’s hard and there is so much comparing that is built into our system.

But it doesn’t have to be this way.

The companies and people that make these ridiculous claims are going after people who feel stuck, sad, and in need of a quick fix.

But these products never help and they leave so many even more confused and frustrated.

Now, to the solution.

  1. Find Your “Why” – When our goals ONLY reflect the surface (lose 5 pounds), it makes sense that we go for the quick fixes that seem available to us. We’re only focused on the short term in that case. But when we develop a deep reason behind what we want – a reason so deep that it drives us in even the most challenging times – we look beyond the present moment and aim for long term sustainability and growth. Find your “why.”
  2. Sharpen Your Bullshit Detector – Unfortunately, some garbage products and services are built such that the untrained eye will have a hard time differentiating them from the truth. Here’s a useful filter: Anything preaching long term sustainability and finding what’s right for you is probably good to go. Anything claiming fast and easy progress and “guaranteed results” is most likely garbage. Think critically, do your research, and ask the right questions.
  3. Build The Basics – Now you’re ready to focus on the basics and simply build those up over time. Nothing fancy. Just do the basics consistently and you’ll be far ahead of most.